The Earned Media Session
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Our Approach
I help Substackers, YouTubers, civic leaders, entrepreneurs, and political people secure and shape news coverage.
I’m making the case to clients to take a new look at earned media. Here’s why:
AI platforms are extensively referencing and integrating journalism in its outputs. Earned media’s reach is spreading, exponentially.
Compared to the junk and misinformation out there, journalism generally retains in credibility. A 2025 Pew study found 56% of people have a lot of or some trust in the information they get from national news organizations. The numbers are higher for local news. Relative to past decades these numbers are troubling. But in this America era of great distrust, trust is everything.
Earned media coverage is no-cost content for social media. Clips, from TV or YouTube, get traction.
With my 15 years of high-impact, high-profile media work, I help you:
Understand best practices of the earned media world
Craft a strong pitch to reporters
Prepare for the interview and draft talking points
Do an after-action report with follow up guidance
Our process is simple and thoughtful.
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
In-person and remote options
Our office is conveniently located in Manhattan. A place to gather, grow, and reconnect.